The Programme

Since its launch in 1997, Ffermio, the only television series in Britain, which specifically deals with agricultural issues, has provided an invaluable service for farmers.The original series was presented by Sulwyn Thomas, Gerallt Pennant and Rachael Garside, and dealt with the latest farming issues, as well as including the latest livestock market prices throughout Wales.In 2005 the series was relaunched with a new branding and presenting team.

The launch included the usual weekly Ffermio programme on S4C, and a twice-weekly farming news and weather bulletin on S4C Digital. The new presenters included Iola Wyn, Daloni Metcalfe, Alun Elidyr and Mererid Wigley.The Bwletin Ffermio included details on legislation and market prices for example, which meant that longer items could be featured in the half-hour programmes on subjects of wider appeal such as organic food, transport, health and rural housing, and portraits of rural characters from all ages and backgrounds. Mererid Wigley was the main presenter of this programme, until August 2008. Terwyn Davies joined the team as the Bwletin’s presenter in summer 2008 until the series ended in May 2009.

In January 2011, Iola Wyn left her role as presenter after six years at the helm. On January 24th 2011, Meinir Jones made her first appearance as the programme’s new presenter.Ffermio continues to provide a modern forum for farmers and rural affairs and to question politicians and union leaders about the changes that affect the industry. However, it also discusses with rural subjects in a way which appeals to the ordinary urban and rural audiences, who are interested in rural life.